Josh Line is Comedy Central’s new EVP Marketing & Creative. The Viacom-owned cable net said he will oversee all facets of strategic and creative brand development, consumer marketing and ...

How can marketers borrow techniques from improv comedy to inform their content marketing? That was the question Kathy Klotz-Guest tackled in her presentation, “How to Create Unforgettable Content ...

EXCLUSIVE: Casey Benesch, a former Netflix executive who helped build up the streaming giant’s stature in comedy, is moving to rival Prime Video to head up comedy marketing. The move was announced ...

Stand-ups need time and practice to get good. When they have to focus on promotion and their social media feeds, the art form suffers. By Jason Zinoman In November, the comic Isabel Hagen made a ...

Comedy Central takes fan engagement seriously. The network has established itself as a marketing innovator, transitioning from a cable channel to an interactive brand that is now part of its viewers’ ...

Comedy creator IPs are unique intellectual properties developed by comedians or comedy creators that can be leveraged for brand marketing. 2 How do brands use comedy IPs? Brands use comedy IPs to ...