This post is part of a series sponsored by Darkhorse Insurance. Marketing an insurance agency can feel overwhelming, especially if you’re juggling client meetings, policy renewals, and endless ...

The insurance industry has historically been slow to adopt new technologies – often relying on traditional outreach, marketing and client management methods. However, digital transformation has taken ...

In “Is Your Marketing Message Missing the Mark?” I observed that agents in the middle market who use estate planning as a pathway to sales were wasting their time. That’s because the merely well-to-do ...

In the competitive market of insurance and financial services, the adage "more content, more leads" holds true. However, crafting a successful content marketing strategy requires more than just ...

Join us for an exclusive conversation with Sherri Lindenberg, a longtime fan of InsuranceNewsNet, as she shares her journey on the evolving world of insurance marketing. In this interview, Sherri goes ...

Allianz Life Insurance Company of North America has promoted Janelle Walter to director of life insurance sales in the marketing division. Walter will be responsible for the development and execution ...

The Corporate Affairs Managers' Committee of the Nigeria Insurers Association (CAMCONIA) has announced plans for its 2026 retreat, with a strong focus on boosting insurance penetration and improving ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...